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72). We contend that this view and the previous citation/perception-based streams in literature that are used to review and debate the perceived quality of journals have contributed to a “Pareto syndrome” in the top marketing journals. 3. e. the characteristics of research published in the top journals in marketing): . affiliation of authors; . empirical research data; . national research data; . continental belonging of research data; and . methodological approaches. e. the fundaments of the top journals in marketing): .

O. (1998), “Marketing journal rankings revisited: research findings and academic implications”, Marketing Education Review, Vol. 8 No. 1, pp. 95-102. Kumar, V. K. (2004), “Ranking the international business schools: faculty publication as the measure”, Management International Review, Vol. 44 No. 2, pp. 213-29. W. and Watkins, C. (2000), “Tracking academic research in selling and sales management: authors, authorships, academic institutions and journals”, The Journal of Personal Selling & Sales Management, Vol.

This issue is one that needs further exploration. Future research and limitations There are several issues that might potentially limit these findings and may need to be explored in the future. The fact that the study presented in this paper focuses on English speaking journals is, of course, a possible limitation. There are possibly non-English journals that might be viewed as important. One could also examine how other variables such as impact factors (such as those produced by the social sciences citation index), determine which journals are targeted as these impact factors might focus on English language journals.

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