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By Saskia Faulk, Jean-Claude Usunier

The unfold of HIV/AIDS impacts companies in all sectors, all industries and all international locations. for corporations and organisations far and wide, the query isn't any longer even if to do so on HIV/AIDS yet which activities to take.В Complete with a magnificent assortment ofВ complex history and examine on HIV/AIDS and a forewordВ byВ Dr. Peter Piot,В formerВ Executive Director of UNAIDS, this volumeВ collects case experiences of managers around the globe confronted with demanding HIV/AIDS-related administration judgements. AIDS and BusinessВ will fascinateВ the basic reader looking an knowing of the HIV/AIDS pandemic and to the complicated reader trying to boost a extra subtle knowing of the effect of the disease.

The case reports during this quantity, set in 9 international locations, element the issuesВ facing companies working in components the place HIV/AIDS occurrence is growing to be. the subjects discussedВ include realizing the function of social and cultural elements within the unfold of HIV, the several agencies and associations struggling with the epidemic, designing an HIV communications crusade, HIV checking out, moral matters, advertising and marketing ethics and CSR, condoms advertising, and designing an HIV place of work application. helpful as a source on HIV/AIDS and enterprise, a collection of case reports, or a coaching instrument, this booklet includes a specific variety of toolsВ forВ learning to appreciate the epidemic, designed from a grounded and useful enterprise perspective.

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A government-funded program trains imams and journalists on HIV/AIDS in an effort to galvanize these two conduits of social dialogue to HIV/AIDS causes. An antistigma campaign runs during Ramadan, a time when a spirit of “solidarity” reigns (Royaume du Maroc, p. 65 The mass media has broadcast hundreds of public service announcements on television and radio in four dialects as well as an outdoor billboard campaign and a mobile unit that traveled the country. 66 One government program trained peer educators to provide prevention education among female laborers and sex workers.

Among the interventions promoted by the Brazilian Government, the advocacy of consistent condom use is of utmost importance. Through the promotion of condom use, including the distribution of condoms by the Government, the Brazilian Programme on HIV/AIDS could avoid in the last eight years the appearance of almost 60 thousand new cases of AIDS. With the dissemination of condom use, it is not necessary for the Government to promote specific behaviours, such as “abstinence” or “being faithful”, which would mean unnecessary interference in the individual’s private life.

2004). The Psychological Foundations of Culture. Mahwah, NJ: Lawrence Erlbaum Associates. , & Eagly, A. (2002). A cross-cultural analysis of the behavior of women and men: Implications for the Origins of Sex Differences. Psychological Bulletin 128(5), 699–727. T&F Proofs: Not For Distribution 16 AIDS and Business practice anal intercourse. 95 Of Brazilian women in a national survey, 50–60 percent reported practicing anal sex,96 possibly placing themselves at substantial risk for contracting HIV.

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